NovPointer Property — NovAsia's institutional partner
Pointer Property is a local tech-enabled real estate agency in Cambodia and NovAsia's main institutional partner for projects, owners and property on the ground. If NovAsia is the bilingual interface, analytics and property selection for the foreign investor, then Pointer Property is the real infrastructure on the ground in Phnom Penh: a team of agents, a property database, valuation, management, leasing and owner support.
Official source
Information about Pointer Property is taken from the agency's official website:
Why NovAsia has a local institutional partner
Buying property abroad is only as reliable as the infrastructure on the ground. NovAsia deliberately relies not on one-off intermediaries but on an agency with its own team, technology products and operational processes in Cambodia. This is what stands behind the phrase "support on the ground": not a single individual, but an organisation.
What Pointer Property does
According to its official website, Pointer Property works with developers, owners and agents and provides a full cycle of services in the Cambodian real estate market:
Project sales & marketing
Launching and promoting developers' projects.
Research & valuation
Research, feasibility studies and valuation — market analytics and property appraisal.
Project consultancy
Project consultancy and setup — support for projects at the preparation stage.
Resale & leasing
The secondary market and leasing of properties.
Property management
Maintenance and management of owners' properties.
International sales
Work with international buyers and proprietary technology products.
The list of services is per Pointer Property's official website (verified 22.06.2026). The scope and terms of services are confirmed on Pointer's side.
Company history
According to Pointer Property, the company was founded in 2018, starting with a team of 21 and three exclusive projects. By 2024 the agency states experience in consulting, sales and branding across more than 10 projects in Cambodia.
The figures are per Pointer Property (verified 22.06.2026) and are not an independent rating of the company.
Elvira Shamuratova at Pointer Property
The link between NovAsia and Pointer Property is Elvira Shamuratova, who holds the position of Associate Director at the agency (confirmed by Pointer's official profile, License No. EV-18-274). Through her expertise, NovAsia gains access to local market knowledge and the agency's operational infrastructure on the ground.
Pointer Property's office in Phnom Penh
Pointer Property has its own office in Phnom Penh — part of the local infrastructure NovAsia relies on at the on-the-ground stages of a deal.
Pointer Property Co., Ltd#113C, Mao Tse Toung Blvd, Office U7, 1st Floor
The Point Community Mall, Phnom Penh, Cambodia
The address and license are the office and details of Pointer Property (not NovAsia). NovAsia's own office is listed separately on the Contacts and About pages.
How the roles are divided
| Area | Who is responsible |
|---|---|
| Investor interface, analytics, selection | NovAsia |
| Local expertise and work with properties | Elvira Shamuratova |
| Operations in the Cambodian market: valuation, management, leasing, resale | Pointer Property |
| Contract with the developer (terms, guarantees) | The project's developer |
NovAsia does not belong to Pointer Property and is not its division or official representative office. Pointer Property does not guarantee NovAsia's data. NovAsia's properties are not automatically Pointer exclusives, and Pointer's services are not automatically included in a purchase through NovAsia. The partnership is operational in nature: NovAsia relies on Pointer's local infrastructure at the on-the-ground stages of a deal.
Want to work with real infrastructure on the ground? Message the bot with your goal and budget — NovAsia will match a property and bring in local support in Phnom Penh.
Get a consultation on Telegramor take the quiz →Page updated: 22 June 2026.