NovAsia Experts, Team and Partners
Behind NovAsia are specific people and organisations with different areas of responsibility: local property work in Cambodia, client support, management and resale, editorial review, international transfers, technical infrastructure and digital promotion. We do not merge all of these under one vague word, "expert" — each card makes clear who works directly with the buyer, who is the local partner, who supports the editorial, payment or technical side, and where a person's or organisation's responsibility ends.
NovAsia Leadership
Cambodia Property and Client Team
Elvira Shamuratova
Associate Director at Pointer Property · strategic partner
Works directly with buyersLocal expertise in Phnom Penh: working with developers, visiting properties, market knowledge from the inside. Her role is confirmed by an official Pointer Property profile.
Elvira's profile →
Valeria Lezhenina
Client support · property consultant
Works directly with buyersHead of client support and your main contact from the first question to the transaction. Has lived and worked in Cambodia for years; coordinates selection, viewings and support up to reservation.
Valeria's profile →
Mark Erometskiy
Co-founder of Bomi Home · Pattaya, Phuket & Bangkok property
Real estate expert in ThailandTwelve years in real estate across Russia, Israel and Thailand. Co-founder of Bomi Home — Pattaya, Phuket and Bangkok.
View Mark’s profile →
Zaur Musali
Co-founder of Bomi Home · Pattaya, Phuket & Bangkok · new developments, resale and villas
Real estate expert in ThailandAbout seven years in Thailand, almost all of it in real estate. Co-founder of Bomi Home — Pattaya, Phuket and Bangkok.
View Zaur’s profile →
Andrey Berezin
International money transfers
Cross-border transfers contactRuns public channels on finance and money transfers. A contact for questions about moving funds internationally.
View Andrey’s profile →
Vitaliy Dedyk
Currency exchange and settlements abroad
Currency exchange and settlements contactA contact for questions about currency exchange and settlements when buying property abroad.
View Vitaliy’s profile →
Ruslan Kashaev
Marketing, communities and AI automation
Marketing and AI automation contactA contact for client acquisition, community building and marketing automation with AI.
View Ruslan’s profile →
Lyheng Chan
Pointer Associate Manager · land and commercial sites
Local judgement before formal checksA Phnom Penh property professional who helps buyers understand what a site is really like before they commit to a long and expensive due-diligence process.
Lyheng's profile →
Nita Pich
Pointer Business Development Director · investment framing
From a broad ambition to a decision-ready briefA senior Cambodia real estate professional whose background spans leasing, residential services, valuation-related work, large investment assets and business development.
Nita's profile →
Thavy En
Pointer Associate Manager · leasing and asset readiness
The purchase is a milestone, not the finish lineA Phnom Penh real estate professional whose experience connects condominium sales with leasing, resale, property management and the day-to-day work that begins after a unit is bought.
Thavy's profile →
Senmonorom Sok
Pointer Associate Director · complex asset coordination
When a straightforward search becomes a multi-party decisionA senior Phnom Penh property professional who is most useful when the opportunity is too complicated for a single listing, a single meeting or a simple yes-or-no answer.
Senmonorom's profile →
Soknara Sek
Pointer Listing & Sales Consultant · Siem Reap field sourcing
A local pair of eyes in a market that changes street by streetA Siem Reap listing and sales consultant who combines local market knowledge with practical data collection across villas, land, condominiums, apartments and hospitality property.
Soknara's profile →
Kim Ly
Pointer Associate Manager · Siem Reap matching and negotiation
Fewer options, clearer reasonsA Siem Reap Associate Manager whose public portfolio ranges from villas and land to hotels, commercial property and condominium resales—and whose value lies in making the shortlist smaller, not larger.
Kim's profile →Local Property Partner in Cambodia
Pointer Property
Partner
A local tech-enabled real estate agency in Cambodia: valuation, letting, management, resale and local operations within a specific engagement. Not a third NovAsia employee and not automatically responsible for every client.
More about Pointer Property →Specialists Supporting NovAsia
Ekaterina Andreeva
Editorial and content review
NovAsia's Editor-in-Chief: structure, clarity, source handling and honest presentation of limits. Not a property adviser.
Ekaterina's profile →
Andrey Arbenin
International transfers and digital assets
Helps structure payment-route, KYC and source-of-funds questions. Not a bank, exchange or compliance guarantor.
Andrey's profile →
Alexander Elshin
Technology and infrastructure
NovAsia's website creator and technical lead: architecture, responsiveness, technical SEO and platform stability. Not a property adviser.
Alexander's profile →Digital Promotion Partner
Ads Pro
Partner
NovAsia's SEO and digital promotion partner: developing search visibility and site structure. Not a Cambodia real estate agency and not a source of guarantees on projects.
Ads Pro team →How the roles are divided
Each has their own area of responsibility, while you deal with one team:
| Area | Who leads |
|---|---|
| Overall management, strategy and process coordination | Dmitrii Kuznetsov |
| Client support, consultations, selection | Valeria Lezhenina (NovAsia) |
| Local expertise, on-site property work | Elvira Shamuratova |
| Cambodia market operations: valuation, management, letting, resale | Pointer Property (within engagement) |
| Editorial quality and source handling | Ekaterina Andreeva |
| International transfers and digital assets | Andrey Arbenin |
| Technical platform, responsiveness, SEO infrastructure | Alexander Elshin |
| SEO and digital promotion | Ads Pro (external partner) |
| Contract and guarantees (GRR, buyback, installments) | Project developer |
Experts and editorial materials
NovAsia's specialists and partners help the team check information within their real area of work. This does not mean each of them authors or personally reviews every article: public materials are attributed to the NovAsia editorial team as a group, and specific involvement is noted separately when it actually took place.
For more on how we research topics, use AI, check sources and correct materials, see our editorial policy.
How the team joins the buyer's task
- First contact. The buyer states the goal, budget range, timing and the project or district of interest. The main contact is Valeria Lezhenina.
- Selection and comparison. Valeria coordinates the shortlist and gathers the current terms; if a local comment or on-the-ground work in Phnom Penh is needed, Elvira is brought in.
- Checking current terms. Price, availability, layout, payment schedule and the developer's programme are re-confirmed for the specific unit. A public project page does not replace current confirmation before booking.
- Work on the ground. A viewing, site visit or a separate operation is coordinated with Elvira, a developer representative or Pointer Property — depending on the task and prior arrangement.
- Contract and payments. The SPA terms, construction, handover and any contractual income, instalment or buy-back programmes are the responsibility of the developer and the parties named in the documents. NovAsia explains the structure of the process but does not replace independent legal, tax or banking checks.
The limits of the team's responsibility
NovAsia and the participants listed on this page:
- do not guarantee returns, rental income, capital growth or a future resale;
- do not replace an independent lawyer, tax advisor or bank;
- do not treat a public price as confirmed for any unit and any date;
- do not extend the terms of one project to the whole Cambodian market;
- do not present a marketing programme as a NovAsia obligation;
- do not automatically involve Pointer Property or another partner in every enquiry.
Before booking, the price, availability, payment recipient and document terms must be re-checked for the specific offer.
Frequently asked questions about the team
Who answers the first enquiry?
The buyer's main contact is Valeria Lezhenina. She clarifies the task and coordinates bringing in Elvira, a developer representative or a local partner.
Who works with properties in Phnom Penh?
Local expertise and on-the-ground work may be provided by Elvira Shamuratova. For specific operations, Pointer Property or another participant named before the work begins may be involved.
Is Pointer Property part of NovAsia?
No. Pointer Property is a separate real estate agency and a local partner for specific tasks. NovAsia is not its division or official representation.
Does every expert review every article?
No. A specific involvement is stated only when the person actually worked on the material. Otherwise a publication is attributed to the NovAsia editorial team as a whole.
Who confirms the price, availability and project terms?
Current commercial terms are requested from the developer or a named source for the specific offer. The SPA terms and contractual programmes are set by the documents of the relevant party, not by an expert profile on the site.
Want to start with a consultation? Tell us your goal and budget — the team will shortlist properties and guide you through every step.
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