NovAsia

NovAsia Experts, Team and Partners

Real people and organisations, each with a distinct area of responsibility

Behind NovAsia are specific people and organisations with different areas of responsibility: local property work in Cambodia, client support, management and resale, editorial review, international transfers, technical infrastructure and digital promotion. We do not merge all of these under one vague word, "expert" — each card makes clear who works directly with the buyer, who is the local partner, who supports the editorial, payment or technical side, and where a person's or organisation's responsibility ends.

NovAsia Leadership

Cambodia Property and Client Team

Elvira Shamuratova

Elvira Shamuratova

Associate Director at Pointer Property · strategic partner

Works directly with buyers

Local expertise in Phnom Penh: working with developers, visiting properties, market knowledge from the inside. Her role is confirmed by an official Pointer Property profile.

Elvira's profile →
Valeria Lezhenina

Valeria Lezhenina

Client support · property consultant

Works directly with buyers

Head of client support and your main contact from the first question to the transaction. Has lived and worked in Cambodia for years; coordinates selection, viewings and support up to reservation.

Valeria's profile →
Mark Erometskiy

Mark Erometskiy

Co-founder of Bomi Home · Pattaya, Phuket & Bangkok property

Real estate expert in Thailand

Twelve years in real estate across Russia, Israel and Thailand. Co-founder of Bomi Home — Pattaya, Phuket and Bangkok.

View Mark’s profile →
Zaur Musali

Zaur Musali

Co-founder of Bomi Home · Pattaya, Phuket & Bangkok · new developments, resale and villas

Real estate expert in Thailand

About seven years in Thailand, almost all of it in real estate. Co-founder of Bomi Home — Pattaya, Phuket and Bangkok.

View Zaur’s profile →
Andrey Berezin

Andrey Berezin

International money transfers

Cross-border transfers contact

Runs public channels on finance and money transfers. A contact for questions about moving funds internationally.

View Andrey’s profile →
Vitaliy Dedyk

Vitaliy Dedyk

Currency exchange and settlements abroad

Currency exchange and settlements contact

A contact for questions about currency exchange and settlements when buying property abroad.

View Vitaliy’s profile →
Ruslan Kashaev

Ruslan Kashaev

Marketing, communities and AI automation

Marketing and AI automation contact

A contact for client acquisition, community building and marketing automation with AI.

View Ruslan’s profile →
Lyheng Chan

Lyheng Chan

Pointer Associate Manager · land and commercial sites

Local judgement before formal checks

A Phnom Penh property professional who helps buyers understand what a site is really like before they commit to a long and expensive due-diligence process.

Lyheng's profile →
Nita Pich

Nita Pich

Pointer Business Development Director · investment framing

From a broad ambition to a decision-ready brief

A senior Cambodia real estate professional whose background spans leasing, residential services, valuation-related work, large investment assets and business development.

Nita's profile →
Thavy En

Thavy En

Pointer Associate Manager · leasing and asset readiness

The purchase is a milestone, not the finish line

A Phnom Penh real estate professional whose experience connects condominium sales with leasing, resale, property management and the day-to-day work that begins after a unit is bought.

Thavy's profile →
Senmonorom Sok

Senmonorom Sok

Pointer Associate Director · complex asset coordination

When a straightforward search becomes a multi-party decision

A senior Phnom Penh property professional who is most useful when the opportunity is too complicated for a single listing, a single meeting or a simple yes-or-no answer.

Senmonorom's profile →
Soknara Sek

Soknara Sek

Pointer Listing & Sales Consultant · Siem Reap field sourcing

A local pair of eyes in a market that changes street by street

A Siem Reap listing and sales consultant who combines local market knowledge with practical data collection across villas, land, condominiums, apartments and hospitality property.

Soknara's profile →
Kim Ly

Kim Ly

Pointer Associate Manager · Siem Reap matching and negotiation

Fewer options, clearer reasons

A Siem Reap Associate Manager whose public portfolio ranges from villas and land to hotels, commercial property and condominium resales—and whose value lies in making the shortlist smaller, not larger.

Kim's profile →

Local Property Partner in Cambodia

Pointer Property

Partner

A local tech-enabled real estate agency in Cambodia: valuation, letting, management, resale and local operations within a specific engagement. Not a third NovAsia employee and not automatically responsible for every client.

More about Pointer Property →

Specialists Supporting NovAsia

Digital Promotion Partner

Ads Pro — digital promotion partner

Ads Pro

Partner

NovAsia's SEO and digital promotion partner: developing search visibility and site structure. Not a Cambodia real estate agency and not a source of guarantees on projects.

Ads Pro team →

How the roles are divided

Each has their own area of responsibility, while you deal with one team:

AreaWho leads
Overall management, strategy and process coordinationDmitrii Kuznetsov
Client support, consultations, selectionValeria Lezhenina (NovAsia)
Local expertise, on-site property workElvira Shamuratova
Cambodia market operations: valuation, management, letting, resalePointer Property (within engagement)
Editorial quality and source handlingEkaterina Andreeva
International transfers and digital assetsAndrey Arbenin
Technical platform, responsiveness, SEO infrastructureAlexander Elshin
SEO and digital promotionAds Pro (external partner)
Contract and guarantees (GRR, buyback, installments)Project developer

Experts and editorial materials

NovAsia's specialists and partners help the team check information within their real area of work. This does not mean each of them authors or personally reviews every article: public materials are attributed to the NovAsia editorial team as a group, and specific involvement is noted separately when it actually took place.

For more on how we research topics, use AI, check sources and correct materials, see our editorial policy.

How the team joins the buyer's task

  1. First contact. The buyer states the goal, budget range, timing and the project or district of interest. The main contact is Valeria Lezhenina.
  2. Selection and comparison. Valeria coordinates the shortlist and gathers the current terms; if a local comment or on-the-ground work in Phnom Penh is needed, Elvira is brought in.
  3. Checking current terms. Price, availability, layout, payment schedule and the developer's programme are re-confirmed for the specific unit. A public project page does not replace current confirmation before booking.
  4. Work on the ground. A viewing, site visit or a separate operation is coordinated with Elvira, a developer representative or Pointer Property — depending on the task and prior arrangement.
  5. Contract and payments. The SPA terms, construction, handover and any contractual income, instalment or buy-back programmes are the responsibility of the developer and the parties named in the documents. NovAsia explains the structure of the process but does not replace independent legal, tax or banking checks.

The limits of the team's responsibility

NovAsia and the participants listed on this page:

Before booking, the price, availability, payment recipient and document terms must be re-checked for the specific offer.

Frequently asked questions about the team

Who answers the first enquiry?

The buyer's main contact is Valeria Lezhenina. She clarifies the task and coordinates bringing in Elvira, a developer representative or a local partner.

Who works with properties in Phnom Penh?

Local expertise and on-the-ground work may be provided by Elvira Shamuratova. For specific operations, Pointer Property or another participant named before the work begins may be involved.

Is Pointer Property part of NovAsia?

No. Pointer Property is a separate real estate agency and a local partner for specific tasks. NovAsia is not its division or official representation.

Does every expert review every article?

No. A specific involvement is stated only when the person actually worked on the material. Otherwise a publication is attributed to the NovAsia editorial team as a whole.

Who confirms the price, availability and project terms?

Current commercial terms are requested from the developer or a named source for the specific offer. The SPA terms and contractual programmes are set by the documents of the relevant party, not by an expert profile on the site.

Want to start with a consultation? Tell us your goal and budget — the team will shortlist properties and guide you through every step.

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