NovNovAsia Trust Center
We work in a financially significant market where a decision costs tens or hundreds of thousands of dollars. So we try to make it easy for you to verify who is behind the site, where the figures come from, who answers your enquiry, and exactly how NovAsia earns. This page brings it all together in one place.
Who NovAsia is
An intermediary agency and advisory project for Cambodian real estate.
Who is responsible for what
NovAsia, Valeria, Elvira, Pointer and the developer — roles kept distinct.
How we get data
Sources, the priority of primary data, separating fact from forecast.
Evidence states
Six source labels and five freshness classes — how we avoid passing a claim off as a fact.
How we check projects
The methodology for verifying price, availability, timelines and ownership. A separate page.
Sources & methodology
The full source hierarchy, update cycles and a list of official sources.
How NovAsia earns
Commission from the developer or partner and our commercial interest — honestly.
Use of AI
Where AI helps and where the decision always rests with a human.
Corrections & complaints
Found an error — how we fix it and where to write.
Change log
What changed on the site and when; how we separate data verification from a substantive update.
Legal documents
Disclaimer, privacy, terms, cookies and the editorial policy.
Who NovAsia is
NovAsia is a bilingual Cambodia property platform and an intermediary agency. We are not a developer and not a party to the sale and purchase agreement: we help you understand projects, terms, risks and costs, shortlist properties for your goal and connect you with an on-the-ground expert team in Phnom Penh. Every enquiry passes through us personally before a local partner is brought in. A detailed account of the project is on the "About NovAsia" page.
Who is responsible for what
We deliberately keep the roles distinct so it's clear who to approach and with what.
- NovAsia — the site and its content, primary information, project comparison, explanation of terms, collection and qualification of enquiries, coordination of contact.
- Valeria Lezhenina — the client's main contact: clarifying the goal and budget, shortlisting options, arranging consultations and viewings.
- Elvira Shamuratova — the local market expert, Associate Director at Pointer Property; professional commentary on projects and work with partners.
- Pointer Property — a separate local institutional partner with its own agency infrastructure. Not the owner of NovAsia.
- The developer — the source of the project's official terms, the party to the SPA, responsible for construction, handover and the contractual income, installment or buy-back programmes.
A full overview is on the "NovAsia Experts" and "Partners" pages.
How we get information
We take project data from developers' official materials (brochures, price lists, floor plans, specifications), from local partner confirmations and from stable industry catalogues. For legal, tax and visa topics, priority goes to government sources, the text of the law and materials from specialist firms — not marketing.
We try to clearly separate the things readers easily confuse: a developer's contractual obligation, information from official marketing materials, current prices and availability, market benchmarks, calculated scenarios and forecasts. Guaranteed income, buy-back and installments are backed only by the party named in the contract. How the editorial and factual verification works is described in the editorial policy, and the checking of specific projects is on the "How we check projects" page.
How we classify evidence
The same field — a price, a completion date, a title type — can rest on sources of very different strength. We label fields by evidence state so that confident wording does not pass itself off as a verified fact. The same labels are used in the project passports and in the evidence summary.
| State | What it can support | What it cannot support |
|---|---|---|
| Official document | a field within the document's scope and date | another project's performance or a future outcome |
| Written confirmation | what the named party confirmed (role, date, exact field) | independent verification |
| Public claim | what a developer, seller or partner states publicly | "verified", "guaranteed by NovAsia" or an objective ranking |
| Secondary source | analysis, editorial synthesis or observed material | official or legal proof |
| Conflict | that relevant sources disagree — we show both values and dates | silent selection of the convenient value |
| Not found | that confirmation was not found in the documented pass (scope and date) | proof of absence or an estimated average |
No state makes data "permanently verified". How quickly a field ages depends on its freshness class:
- Transactional — price, availability, payment plan, programme terms: check for the current transaction.
- Project status — construction, handover, target date: we show the observation or source date and version history.
- Market — rent, vacancy, macro data, tax announcements: we show the period and methodology.
- Structural — law, title framework, company identity: still shown with the source date and later amendments where known.
- Editorial — role descriptions, methodology and corrections: shown with the last policy-review date.
When sources disagree, we publish both versions with dates, identify which party can resolve the field, request written confirmation and keep the "conflict" state until stronger evidence resolves it; the former value stays in history. When a source is blocked, we log three distinct attempts before marking it blocked — blocking does not upgrade a secondary claim. AI helps us organise material but is not a source of facts: generated text does not create evidence.
How NovAsia earns
NovAsia may receive a commission from the developer or a partner if a client buys through our team. In most cases the initial consultation and property shortlisting are not charged to the buyer separately.
The size and source of the commission can vary from project to project. This creates a potential commercial interest on our side — which is why on project pages we try to show not only the advantages but also the material limitations, alternatives and the source of key terms, and we present calculations with caveats and a separation of "total return" and "net profit".
We do not add hidden mark-ups to the developer's price for the mere fact of enquiring through NovAsia. We do not guarantee returns and are not a party to the sale and purchase agreement: the guarantor for income and buy-back programmes is the developer.
Use of artificial intelligence
We use AI for drafts, content structure, translation, checking calculations for consistency and technical work. At the same time, AI is not a source of facts for us: project and legal data must have their own source, and the final decision to publish rests with the NovAsia team. We do not use AI to create fictional authors, non-existent quotes, fake first-hand experience, false claims of expert review or guaranteed return forecasts. More in the AI section of the editorial policy.
Corrections and complaints
Despite our checks, an error can still make it into a material. If you spot an inaccuracy in figures, project terms or a legal wording, write to us at info@novasia.estate — where possible, include the page link, the disputed passage and a source confirming the need for a correction.
What happens next: we re-check the original source, correct the material, update the date and add a note about the nature of the correction if needed, and then check related pages where the same information might have been used. The full process is described in the editorial policy.
Public change log
We separate the verification date from the substantive-update date: a re-check without a change of content does not move the substantive-update date, while a material correction (price, right, risk) keeps the previous value in history and shows the correction date. Recent notable changes on the site:
- 10 July 2026: added the News & Events section, expert and partner profiles (editor, transfers, technical lead, Ads Pro), site search, a tools hub, collections and a research section; clarified developer track-record wording (an unconfirmed track record is not presented as fact); added project briefs as PDF.
- 9 July 2026: honesty check of all project passports; on "/projects/" added the evidence summary, price references and versions, and the relationship disclosure.
- 22 June 2026: public launch of the updated project catalogue and the Trust Center.
The log reflects material changes; minor wording and link fixes are not listed.
Legal documents and contacts
The boundaries of our responsibility and our data-handling rules are set out in separate documents: the investment disclaimer, privacy policy, terms of use, cookie policy and editorial policy. You can reach us via the contacts page; meetings at the Phnom Penh office are held by prior arrangement.
Still have questions about how we work? Message the bot — we'll answer directly, without the marketing, and bring in a local expert if needed.
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