NovShu Jian Tian Yu Development Co., Ltd
Shu Jian Tian Yu Development's public real-estate footprint is overwhelmingly tied to Blue Bay, a waterfront mixed-use development at Independence Beach in Sihanoukville. Realestate.com.kh identifies the company as the Blue Bay developer, and CBRE Cambodia also attributes the project to Shu Jian Tian Yu Development. This review did not find a detailed current corporate website disclosing the group's structure and full portfolio, so the company's track record is best assessed primarily through this project.
A company name is not a recommendation. Check the project company, contract and selected unit before reservation.
Overview
Shu Jian Tian Yu Development's public real-estate footprint is overwhelmingly tied to Blue Bay, a waterfront mixed-use development at Independence Beach in Sihanoukville. Realestate.com.kh identifies the company as the Blue Bay developer, and CBRE Cambodia also attributes the project to Shu Jian Tian Yu Development. This review did not find a detailed current corporate website disclosing the group's structure and full portfolio, so the company's track record is best assessed primarily through this project.
Track record
Blue Bay is the only major development that this review could confidently attribute to Shu Jian Tian Yu Development across multiple independent sources. In 2017, the Bangkok Post reported approximately US$200 million of developer investment and a planned late-2019 handover; CBRE's 2020 Sihanoukville market review described more than 110,000 sq m of development and a mix of condominiums, retail, casino and marina uses. In February 2021, Wyndham Hotels & Resorts announced the opening of Howard Johnson Plaza by Wyndham Blue Bay Sihanoukville within the complex, confirming that at least the hotel component had entered operation. No separate completed portfolio for this specific legal entity was publicly verified.
Segments and prices
The company's verified product is a waterfront resort-style mixed-use development combining residential units with hotel and commercial infrastructure. The market now appears to be primarily resale-led: in July 2026, one public listing offered a 70.2 sq m one-bedroom unit for US$196,000, while another advertised a 92 sq m unit for US$260,000. These are individual seller asking prices rather than a current developer price list, so buyers should compare title area, condition, floor, view, furnishings, management obligations and outstanding fees for the exact unit.
Geography
Shu Jian Tian Yu Development's verified development geography is limited to Sihanoukville. Blue Bay sits at Independence Beach in Sangkat Bei, a location consistently identified by CBRE Cambodia and current project listings. This review found no clear public evidence of separate developments by this company in Phnom Penh, Siem Reap or other Cambodian cities.
Reliability and public record
The company's connection to Blue Bay is well documented, and active resale listings together with the Wyndham hotel opening show that the development progressed beyond the marketing stage. The weak point in the public record is inconsistent project data. A current Realestate.com.kh profile lists 800 units, 38 floors and 2021 completion, while FazWaz lists 1,448 units, 37 floors and January 2019 completion; historical reports also describe different phases and delivery dates. These differences may reflect separate towers or stages of Blue Bay, but the public material does not reconcile them reliably. A buyer should therefore rely on documents for the exact building and unit rather than on a generic project profile.
What to verify
For a completed Blue Bay unit, due diligence should start with the specific property rather than the project's marketing history: verify the registered owner, the exact title number and title type, any mortgage or other encumbrance, and whether the documented area matches the unit being sold. A portal's generic 'hard title' label is not a substitute for evidence of an individual title in a properly registered co-owned building. A foreign buyer should separately confirm that the unit is above the ground floor and that sufficient foreign quota remains within the 70% cap on private-unit floor area. Buyers should also obtain the building management rules, current service charges and arrears, rights to shared resort facilities, and any hotel-management, lease or return-guarantee agreement attached to the unit.
Projects in the NovAsia catalogue
This list is assembled from the project registry by the developer identifier; it is not a claim of a complete corporate portfolio.
Photos: project materialsFrequently asked questions
Which Shu Jian Tian Yu Development project is best documented?
Blue Bay in Sihanoukville. The company is explicitly identified as its developer by Realestate.com.kh, CBRE Cambodia and industry reporting from 2017. This review found no other portfolio for the same legal entity supported by a comparable level of public evidence.
Is Blue Bay completed?
At least a substantial part of the complex is operational: Wyndham announced the opening of Howard Johnson Plaza by Wyndham Blue Bay Sihanoukville in February 2021, and resale units continue to be marketed in 2026. Public sources disagree on completion year, floor count and unit count, however, so completion should be verified for the exact tower and property.
Can a foreign buyer register a Blue Bay condo in their own name?
Cambodian law allows qualifying foreigners to own private units in a registered co-owned building above the ground floor, subject to a 70% cap on the total private-unit floor area held by foreigners. For Blue Bay, that eligibility should not be inferred from marketing or a portal title label alone: the exact tower's registration, the unit's individual title and the remaining foreign quota should be verified before purchase.
Sources
Sources are named for independent checking. NovAsia does not publish outbound links.
- Realestate.com.kh · Shu Jian Tian Yu Development profile — company link to Blue Bay · 27.08.2026
- Realestate.com.kh · Blue Bay — current project profile covering floors, unit count, title and resale activity · 27.08.2026
- CBRE Cambodia · Sihanoukville market review — Blue Bay developer, scale, uses and location · 27.08.2026
- Bangkok Post · Sihanoukville property market — Shu Jian Tian Yu Development investment in Blue Bay and original delivery schedule · 27.08.2026
- Wyndham Hotels & Resorts · Opening of Howard Johnson Plaza by Wyndham Blue Bay Sihanoukville in February 2021 · 27.08.2026
- FazWaz Cambodia · Blue Bay — alternative project profile listing 1,448 units, 37 floors and 2019 completion · 27.08.2026
- Realtor.com · Blue Bay — current 2026 resale listing example · 27.08.2026
- Council for the Development of Cambodia · Cambodian law on foreign ownership rights in private units of co-owned buildings · 27.08.2026
- DFDL · Explanation of the 70% foreign-ownership cap in co-owned buildings · 27.08.2026