Mark Erometskiy

A broker who has had to relearn the rules more than once

International buyers often begin with a mental template from home. They ask for the local equivalent of a familiar development, assume that price per square metre should be compared in the same way, or expect the transaction process to follow the sequence they already know.

Mark’s experience gives him a useful instinct for challenging that template early.

The first question is not which project has the strongest launch campaign. It is what the property is supposed to do. Is it primarily a home, a seasonal base, a rental asset, a resale play, or a combination of those things? How long is the buyer likely to hold it? How much involvement after completion is realistic? Which compromises are acceptable, and which ones would make the property annoying to own even if it looks excellent on paper?

Once those questions are answered, the shortlist becomes smaller and usually better.

A registered business, not a handshake

Mark’s real-estate work in Thailand runs through a registered Thai company rather than an individual acting privately. In the documents this is Flow Income Co., Ltd, a legal entity with registration number 0205566055506, entered into the register of the Department of Business Development (DBD) under Thailand’s Ministry of Commerce on 9 October 2023 in Chonburi province, the region that contains Pattaya. The company is the legal basis for the agency work presented publicly under the Bomi Home brand.

NovAsia holds the company registration certificate and a current company affidavit confirming the entity’s standing. For a buyer, that means a clear, checkable point of accountability in the local market. A registered company confirms the standing of the agency business, but it does not replace due diligence on an individual deal: ownership form, project documents, the payment recipient and the material contract terms are still verified for each property and, where needed, with independent specialists.

Real life in Pattaya is part of the job

Mark also owns a transport-rental business in Pattaya. That is a separate business from real estate, and it is not a substitute for market research. It does, however, keep him unusually close to the way the city is actually used.

A brochure can tell a buyer that a project is a certain number of minutes from the beach. It cannot tell them how a route feels at different times of day, whether a location is convenient without a car, how traffic changes the experience, or whether the surrounding area suits the type of tenant or owner the buyer has in mind.

That practical city knowledge changes the conversation. The discussion can move from “nice lobby, sea view, large pool” to “who is going to live here, how will they move around, and will this location still feel right after the holiday mood disappears?”

For buyers planning to spend real time in Thailand, that distinction is often more valuable than another list of amenities.

Building Bomi Home

Today Mark is a co-founder of Bomi Home, a Thailand-focused real-estate agency working across Pattaya, Phuket and Bangkok. Its public channels cover new developments, completed properties, villas and investment-oriented opportunities.

The agency’s role is not to make Pattaya and Phuket look interchangeable. They are different buying decisions, and the better question is rarely “which place is best?” It is which market fits the buyer’s budget, intended use, holding period and appetite for post-purchase management.

Mark’s job starts by narrowing the problem before narrowing the properties.

A buyer who wants a second home may care about daily comfort, layout, privacy and the exact feel of a neighbourhood. Someone buying for rental use may care more about tenant demand, unit size, management, operating costs and realistic competition. A buyer hoping to resell later needs a credible future buyer, not simply a promise that prices will rise.

Those are different briefs. Treating them as one is how people end up buying a property that is attractive but wrong for them.

What he brings to a NovAsia client

Mark is particularly useful for buyers who have already done a lot of online research. They may arrive convinced that only beachfront property works, that a famous developer automatically means a good unit, or that the project with the most amenities must be the safer choice.

Rather than dismissing those views, he tests them against the buyer’s actual plan.

Who will use the property? How often? What needs to happen after handover? Who handles rental or maintenance? Does the buyer need a simple exit, or are they comfortable holding for years? What costs remain after the purchase price? How much construction risk are they willing to accept? What would make them regret the purchase even if the project is delivered exactly as promised?

The point is not to eliminate uncertainty. No broker can do that. The point is to expose the important trade-offs before money is committed.

Role at NovAsia

For NovAsia, Mark provides practical Thailand property expertise focused on Pattaya, Phuket and Bangkok and works through Bomi Home on local selection and transaction coordination.

His cross-market background is especially relevant for international buyers who are moving capital into a system they do not know well. He can help translate a broad intention into a shortlist that can actually be checked and compared.

His role does not replace independent legal, tax or technical advice. Ownership structure, title and project documents, payment recipient, taxes, contract terms and any promised rental or return programme must be verified for the specific property and transaction.

The short version

Mark is not interesting because he can name a long list of Thai developments. Plenty of brokers can do that.

His edge is that he has spent years selling property before Thailand, has run a real-estate business, now operates another local business in Pattaya, and has learned to look at a property through both a broker’s and an operator’s eyes.

That makes his best question a simple one: once the marketing is stripped away, what is this property actually supposed to do for its owner?

Verification and contacts