NovStrong Family Home
Strong Family Home is best assessed through the legal entity and project documents rather than broad group-level marketing claims. Thailand's Smart EIA Plus database identifies Strong Family Home Co., Ltd. as an active private company registered on 23 March 2010 under number 0205553007419 in Bang Lamung, Chonburi. It is not SET-listed and does not provide the same depth of public financial disclosure as a listed developer, but the company name appears directly in official environmental records for several Pattaya residential schemes. That gives buyers a verifiable corporate and project trail, while leaving project financing and contract-level due diligence important.
A company name is not a recommendation. Check the project company, contract and selected unit before reservation.
Overview
Strong Family Home is best assessed through the legal entity and project documents rather than broad group-level marketing claims. Thailand's Smart EIA Plus database identifies Strong Family Home Co., Ltd. as an active private company registered on 23 March 2010 under number 0205553007419 in Bang Lamung, Chonburi. It is not SET-listed and does not provide the same depth of public financial disclosure as a listed developer, but the company name appears directly in official environmental records for several Pattaya residential schemes. That gives buyers a verifiable corporate and project trail, while leaving project financing and contract-level due diligence important.
Track record
Government EIA records provide a useful way to establish Strong Family Home's own history without importing another developer's portfolio. Arcadia Pratumnak received EIA approval on 6 February 2015 and is recorded in the database as approved and operating. Arcadia Center Suites received EIA approval on 6 November 2019. For the newer Zenith project, the same government database names Strong Family Home as project owner and records EIA approval on 30 December 2025; the official Zenith site describes 582 units in three seven-storey buildings on roughly six rai. This supports a project-owner history extending for more than a decade, but broader marketing claims about thousands of delivered units or group awards should not automatically be attributed solely to Strong Family Home without verifying its relationship with S.L.R. Development.
Segments and prices
Strong Family Home's current offer is centred on resort-style Pattaya condominiums with extensive wellness and leisure facilities. The official Zenith site does not publish a live unit price list, so the exact figure needs to be obtained for the specific apartment. Independent listings updated in summer 2026 put entry pricing for Zenith and Zenith II at roughly THB 3.3-3.7 million, but this is a market reference rather than a single verified developer price. Buyers should compare the current price list together with unit size, view, floor, furniture package, discounts and compulsory charges.
Geography
Strong Family Home is essentially a Pattaya and Bang Lamung developer. The official Zenith project sits around Thappraya Soi 15 between South Pattaya, Pratumnak and Jomtien, while the EIA record places the site around Thepprasit Soi 12 connecting to Thappraya Soi 15. Zenith II is marketed in the same Pratumnak-Jomtien corridor. This concentration gives the company a clearly local track record, although resale and rental demand still depend on the exact site, beach access, transport, competing supply and the project's own specifications.
Reliability and public record
Public records confirm that Strong Family Home remains an active legal entity and has four approved EIA records in the government database, including Arcadia Pratumnak, Arcadia Center Suites and Zenith. That is materially more verifiable than a developer with no traceable legal or project history. At the same time, Strong Family Home is private: the sources reviewed do not provide SET-style financial reporting, public credit ratings or detailed project-funding disclosures. The sensible conclusion is therefore not a blanket 'reliable' or 'unreliable' label, but that past project ownership and approvals can be checked while the financial resilience of a current build still requires specific to the project evidence.
What to verify
Strong Family Home requires particular care around group attribution. Zenith II marketing refers to the team and awards of S.L.R. Development, but S.L.R. is a separate legal entity, so buyers should not assume that every S.L.R. achievement legally belongs to Strong Family Home. Before paying, verify the land owner, contractual seller, payment recipient and project-finance borrower, together with any registered mortgage or other encumbrance and the release mechanism at transfer. Public sources also disagree on Zenith II's completion timing, showing dates in 2028 and 2029, so the contractual completion date and current approval file should take precedence. Foreign buyers should separately confirm available foreign quota for the chosen unit; statutory foreign ownership is capped at 49% of the aggregate unit area of a registered condominium.
Projects in the NovAsia catalogue
This list is assembled from the project registry by the developer identifier; it is not a claim of a complete corporate portfolio.
ThailandZenith Pattaya
ThailandZenith Pattaya II
Frequently asked questions
Is Strong Family Home a listed company?
No. It is a private Thai company registered on 23 March 2010 under number 0205553007419. It therefore does not have the mandatory SET disclosure regime available for large listed developers.
Does the company have verifiable earlier projects?
Yes. Smart EIA Plus names Strong Family Home as owner of Arcadia Pratumnak, Arcadia Center Suites and Zenith. Arcadia Pratumnak received EIA approval in 2015 and is recorded in the government database as operating.
Are Strong Family Home and S.L.R. Development the same company?
The official sources reviewed identify them as separate legal entities. Zenith II marketing draws on S.L.R.'s experience and awards, so a buyer should request documentary clarification of each company's role rather than automatically treating their track records as identical.
Is Zenith's EIA approval confirmed?
Yes. Smart EIA Plus records EIA report 256808-13 for Zenith, naming Strong Family Home as project owner, with approval dated 30 December 2025. A buyer should still confirm that the current construction matches the approved scheme and any later amendments.
Why should the Zenith II completion date be checked separately?
Public materials do not currently provide one consistent date: the official project site shows 2028, while several current market sources place completion in 2029. For the buyer, the meaningful date is the one written into the sale agreement together with the remedies for delay.
Sources
Sources are named for independent checking. NovAsia does not publish outbound links.
- Smart EIA Plus — Office of Natural Resources and Environmental Policy and Planning · Strong Family Home project-owner record: registration, status and approved EIAs · 24.08.2026
- Smart EIA Plus — Office of Natural Resources and Environmental Policy and Planning · Zenith EIA: Strong Family Home as project owner and approval dated 30 December 2025 · 24.08.2026
- Smart EIA Plus — Office of Natural Resources and Environmental Policy and Planning · Arcadia Center Suites EIA record · 24.08.2026
- Smart EIA Plus — Office of Natural Resources and Environmental Policy and Planning · Arcadia Pratumnak EIA and project status · 24.08.2026
- Strong Family Home Co., Ltd. / Zenith Pattaya · Zenith Pattaya official site: developer, 582 units, three buildings and six rai · 24.08.2026
- Zenith Pattaya II · Zenith II official site: 900 units, 12-rai site, payment plan and stated timeline · 24.08.2026
- Keller Henson · Zenith II: current specifications, pricing and completion guidance as of July 2026 · 24.08.2026
- Pearl Property Pattaya · Zenith Pattaya: current listings and starting price · 24.08.2026
- Thailand.go.th · Foreign condominium ownership in Thailand: 49% limit · 24.08.2026