NovAsia

Embrace Development in Bali: ZEN Melasti and the Wider Portfolio

Prepared by: NovAsia Editorial Team

The clearest way to assess Embrace Development is to start with ZEN Melasti, its publicly documented residential project on the Bukit Peninsula near Melasti Beach. The scheme combines apartments and villas with shared facilities intended for both residents and guests. Embrace identifies itself as the developer and names OXO Group Indonesia as the property operator. That distinction matters: construction obligations and the later rental business may involve different counterparties and contracts. Embrace advertises Q2 2027 as ZEN's completion target. The published materials do not confirm completion or handover and do not identify the Indonesian legal entity that would sign every individual buyer's agreement. Buyers should therefore assess the project and its contracting parties separately from the brand's promotional presentation.

NameEmbrace Development
BrandEmbrace Development
Identity evidence
  • This profile is based on the listed public sources; the company’s role in a specific contract must be checked separately.

Who appears in the public record

The clearest way to assess Embrace Development is to start with ZEN Melasti, its publicly documented residential project on the Bukit Peninsula near Melasti Beach. The scheme combines apartments and villas with shared facilities intended for both residents and guests. Embrace identifies itself as the developer and names OXO Group Indonesia as the property operator. That distinction matters: construction obligations and the later rental business may involve different counterparties and contracts.

Embrace advertises Q2 2027 as ZEN's completion target. The published materials do not confirm completion or handover and do not identify the Indonesian legal entity that would sign every individual buyer's agreement. Buyers should therefore assess the project and its contracting parties separately from the brand's promotional presentation.

What the sources support

Embrace explains who plans to build ZEN and who is meant to manage it, but that is only part of what a buyer needs to know. Its website identifies Embrace as developer and OXO as operator; it does not establish land title, permits or enforceable protection for buyer payments. The company's statement about founders investing their own capital is an assertion to examine, not a verified financial guarantee.

Even the project scale needs a careful reading. ZEN's sales inventory refers to 153 units while the same official page describes a 167-residence masterplan. Different counting scopes may explain the gap, but the public material does not reconcile them. Availability figures also differ between the homepage and project detail. Plot-specific title papers, building approvals and commissioning records are not available on the public pages reviewed. The developer may hold them privately, but a buyer should see the relevant documents before committing funds.

Developer evidence

BrandEmbrace Development
Identity evidence
  • Public materials and sources disclosed at the foot of this page.
Public record
  • ZEN is the one project for which Embrace provides a relatively detailed public presentation, including a site plan, accommodation types, amenities and a target delivery quarter. Its broader pipeline is less straightforward. Ubud is described as upcoming, Ungasan appears as a separate residential concept, and the corporate profile refers to Beverly Hills Villas. The available pages do not establish whether every name refers to a distinct development or how far each proposal has advanced. There is also a dating issue worth resolving directly. Embrace's homepage gives the Ungasan Project a Q2 2026 completion date, while its projects listing still directs visitors to a waiting list. Neither a completed handover nor a delay can be established from those pages alone. The company's leadership biographies describe prior individual experience, but we found no independently documented list of completed buildings attributable to Embrace Development itself.
Unknowns
  • The legal entity, contracting party, land interest and terms of a selected property must be checked from documents before payment.

What is known and what to verify

What is known

  • The clearest way to assess Embrace Development is to start with ZEN Melasti, its publicly documented residential project on the Bukit Peninsula near Melasti Beach. The scheme combines apartments and villas with shared facilities intended for both residents and guests. Embrace identifies itself as the developer and names OXO Group Indonesia as the property operator. That distinction matters: construction obligations and the later rental business may involve different counterparties and contracts. Embrace advertises Q2 2027 as ZEN's completion target. The published materials do not confirm completion or handover and do not identify the Indonesian legal entity that would sign every individual buyer's agreement. Buyers should therefore assess the project and its contracting parties separately from the brand's promotional presentation.

What to verify for the address

  • The legal entity, contracting party, land interest and terms of a selected property must be checked from documents before payment.

FAQ

Who would be responsible for operating my ZEN unit?
Embrace markets ZEN as its development but identifies OXO Group Indonesia as the operator. The brochure describes services; only an executed management agreement can establish performance obligations, fees and owner rights.
Is Q2 2027 a guaranteed handover date?
No such guarantee can be inferred from the website. Q2 2027 is the developer's published completion target. The signed sale agreement needs to define the handover event, acceptable extensions and remedies if delivery is late.
Is ZEN a 153-home or a 167-home development?
Its sales interface lists 153 units, while the masterplan description refers to 167 residences. The difference is not reconciled in the public materials reviewed. Ask for the approved schedule of units and shared facilities before using either figure in an investment analysis.
Can I use the developer's other Bali projects as evidence of a completed track record?
Not on the evidence currently available. Ubud is presented as an upcoming project, the Ungasan page leaves its delivery status unclear, and the corporate site mentions Beverly Hills Villas without a publicly verified handover history. Individual team members' career experience is not the same as a completed corporate portfolio.
Public record
  • ZEN is the one project for which Embrace provides a relatively detailed public presentation, including a site plan, accommodation types, amenities and a target delivery quarter. Its broader pipeline is less straightforward. Ubud is described as upcoming, Ungasan appears as a separate residential concept, and the corporate profile refers to Beverly Hills Villas. The available pages do not establish whether every name refers to a distinct development or how far each proposal has advanced. There is also a dating issue worth resolving directly. Embrace's homepage gives the Ungasan Project a Q2 2026 completion date, while its projects listing still directs visitors to a waiting list. Neither a completed handover nor a delay can be established from those pages alone. The company's leadership biographies describe prior individual experience, but we found no independently documented list of completed buildings attributable to Embrace Development itself.
Unknowns
  • The legal entity, contracting party, land interest and terms of a selected property must be checked from documents before payment.

Projects and buyer context

ZEN is marketed across several accommodation formats, from apartments to villas and penthouses. The official listing displayed a starting price of US$159,100, with its inventory data dated 9 October 2026. This is an advertised entry price, not a quotation for a particular unit or an all-in acquisition budget. Stock, specifications and staged payments need a fresh written confirmation.

The project page also introduces OXO's management service at a fee starting from 5%. That headline percentage does not disclose the complete owner's cost base. Any rental projection should separately account for shared-area charges, maintenance, replacement reserves, distribution costs and taxes, using the actual management agreement rather than a headline return.

The best-defined location is ZEN's site in Ungasan on the Bukit Peninsula, close to Melasti Beach. The developer's marketing also uses Uluwatu and Melasti as area names; prospective buyers need to pin down the exact plot rather than treat these as separate project locations. Access routes, surrounding construction and the practical appeal of the specific unit deserve more attention than the broad district label.

Beyond that site, Embrace promotes a prospective development in Ubud and another Ungasan concept. The connection between the Ungasan listing and the Beverly Hills Villas name has not been established by the materials reviewed.

Delivery history
  • ZEN is the one project for which Embrace provides a relatively detailed public presentation, including a site plan, accommodation types, amenities and a target delivery quarter. Its broader pipeline is less straightforward. Ubud is described as upcoming, Ungasan appears as a separate residential concept, and the corporate profile refers to Beverly Hills Villas. The available pages do not establish whether every name refers to a distinct development or how far each proposal has advanced. There is also a dating issue worth resolving directly. Embrace's homepage gives the Ungasan Project a Q2 2026 completion date, while its projects listing still directs visitors to a waiting list. Neither a completed handover nor a delay can be established from those pages alone. The company's leadership biographies describe prior individual experience, but we found no independently documented list of completed buildings attributable to Embrace Development itself.

Observable track record

ZEN is the one project for which Embrace provides a relatively detailed public presentation, including a site plan, accommodation types, amenities and a target delivery quarter. Its broader pipeline is less straightforward. Ubud is described as upcoming, Ungasan appears as a separate residential concept, and the corporate profile refers to Beverly Hills Villas. The available pages do not establish whether every name refers to a distinct development or how far each proposal has advanced.

There is also a dating issue worth resolving directly. Embrace's homepage gives the Ungasan Project a Q2 2026 completion date, while its projects listing still directs visitors to a waiting list. Neither a completed handover nor a delay can be established from those pages alone. The company's leadership biographies describe prior individual experience, but we found no independently documented list of completed buildings attributable to Embrace Development itself.

What to check

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What to checkChecklist0 of 4

Sources

Show sources · 8
  • ZEN Melasti — project details, inventory, development and operating roles
  • Projects — ZEN, Ubud Project and Ungasan Project
  • Company website — project previews, Ungasan date and live inventory
  • About — leadership claims, ZEN and announced portfolio
  • Frequently asked questions — company-stated ownership approaches and returns
  • Embrace Development — independent resale/off-plan catalogue attribution (secondary source)
  • Government Regulation No. 18 of 2021 — land rights and registration
  • SIMBG information on PBG approvals and SLF building-use certificates