Serene Innovations & Developments

Serene Innovations & Developments has an operating story that predates its current legal entity. SID's corporate history traces the team's Phuket real-estate activity to 2016, while registry-derived company data lists SERENE INNOVATIONS AND DEVELOPMENTS CO., LTD. as incorporated on 11 April 2022 and currently active. For a buyer, the practical takeaway is that this is a private, Phuket-focused developer: the brand has a longer team history than the present company registration, so project-level legal due diligence matters more than a simple 'years in business' claim.

Phuket

A company name is not a recommendation. Check the project company, contract and selected unit before reservation.

Overview

Track record

SID's own timeline says the team took over sales, marketing and launch activities for Diamond Resort Phuket in 2016 and records the resort as completed in 2018. The group's next development chapter involved Serene Surin Co., Ltd.; notably, registry-derived data shows that this company itself dates to 2009 under an earlier name and was renamed in 2019, which is more precise than treating 2019 as a clean incorporation date. In 2023 SID says it established the concepts for The Momentum, Serene Condo Layan, Terra Grove Layan and Urban Scapes Layan, followed by the start of The Momentum construction in 2024. This provides evidence of an expanding local development platform, but it does not mean every earlier project was developed by the same legal entity that signs today's sale contracts.

Segments and prices

SID is not confined to a single product tier: its current development pages cover condominiums, larger residences, villas and townhouses. As of 24 August 2026, the official site advertises Urban Scapes Layan villas from THB93,000 per sq m, Synchro Layan townhouses from THB100,000 per sq m and Terra Grove Layan residences from THB154,000 per sq m. These are developer asking prices rather than verified transaction comparables, so buyers should compare the full package—usable area, land component where relevant, fit-out, recurring charges and transfer costs—rather than treating the headline rate as market value.

Geography

The development footprint that can be verified publicly is concentrated in Phuket, particularly the west and north-west corridor around Bang Tao, Surin, Choeng Thale and Layan. Several newer products are tied to The Momentum district in Layan, with Terra Grove Layan, Urban Scapes Layan and Synchro Layan all marketed as having access to shared district amenities. That concentration gives SID a clearly local operating focus, but buyers should distinguish physical proximity from legal entitlement: access, maintenance obligations and long-term rights to shared roads, pools, commercial areas and other facilities need to be documented for the specific property.

Reliability and public record

Serene Innovations & Developments is privately held, and the sources reviewed do not provide group-level public financial disclosure comparable with a SET-listed developer. Registry-derived DataForThai records the current company as active with THB100 million of registered capital, but registered capital should not be read as available cash or a completion guarantee. SID's own history points to a completed earlier operating project, Diamond Resort Phuket, while the official Serene Condo Surin page currently describes that development as nearing completion; separately, Dot Property Thailand Awards confirms Serene Innovations and Developments Co., Ltd. as Best Innovative Developer Phuket 2024. The award is industry recognition rather than regulatory assurance, so an off-plan buyer still needs specific to the project evidence of land control, approvals, construction progress and contractual remedies.

What to verify

With SID projects, the first due-diligence task is to map the consumer brand to the legal structure of the transaction. Before reserving, identify the registered landowner, the seller named in the contract, the payment recipient and the documented relationship between that entity and Serene Innovations & Developments, Serene Surin Co., Ltd. or any other group company. Where a property relies on The Momentum's shared amenities, the contract set should explain access rights, phasing, maintenance charges and who will own or operate those facilities after completion. Foreign condominium buyers should also confirm remaining foreign quota and the required foreign-currency remittance route, while any advertised rental guarantee should be tested against the actual agreement: the Serene Condo Surin site markets a guaranteed-rental programme, but a website claim does not establish the guarantor, exclusions, net return or enforcement terms.

Frequently asked questions

When was Serene Innovations & Developments established?

There are two relevant dates. SID traces the team's Phuket activity to 2016 and says Serene Innovations & Developments was consolidated in 2022, while registry-derived DataForThai lists SERENE INNOVATIONS AND DEVELOPMENTS CO., LTD. as incorporated on 11 April 2022. The clearer description is therefore a team operating history from 2016 and a current legal entity dating from 2022.

Does the group have a completed-project track record?

SID's corporate history lists Diamond Resort Phuket as completed in 2018, while describing the team's 2016 role as taking over sales, marketing and launch activities. It is valid evidence of early operating experience, but it should not automatically be presented as a project developed from inception by today's Serene Innovations & Developments legal entity without further project documentation.

Is Serene Innovations & Developments publicly listed?

No SET listing was found for the company, and the available corporate sources describe SID as privately held. Buyers therefore do not get the same level of recurring public-market disclosure that is available from large listed Thai developers.

Where is SID's development activity concentrated?

The publicly verifiable development activity is concentrated in Phuket, especially around Bang Tao, Surin, Choeng Thale and Layan. The newer pipeline is notably clustered around Layan and the wider The Momentum district concept.

Should an advertised rental guarantee be treated as part of the purchase?

Only if the promise is set out in a signed agreement with an identifiable obligor. Serene Condo Surin's official page does market a guaranteed-rental programme, but a buyer should still obtain the term, calculation basis, fees, termination clauses, payment schedule and the exact company legally responsible for making those payments.

What does THB100 million of registered capital tell a buyer?

DataForThai records THB100 million of registered capital for SERENE INNOVATIONS AND DEVELOPMENTS CO., LTD. That is useful corporate-identification data, but it does not disclose cash on hand, leverage or the funding available to a specific development. It should not be treated as a standalone measure of financial strength.

Sources

Sources are named for independent checking. NovAsia does not publish outbound links.

SID Thailand · SID corporate history: team activity since 2016, projects, group structure and development milestones · 24.08.2026
DataForThai · SERENE INNOVATIONS AND DEVELOPMENTS CO., LTD. company record: incorporation, status and registered capital · 24.08.2026
DataForThai · SERENE SURIN CO., LTD. company record: incorporation date, name change and status · 24.08.2026
SID Thailand · Serene Condo Surin: current project status and advertised rental programme · 24.08.2026
SID Thailand · The Momentum: scale and shared district infrastructure in Layan · 24.08.2026
SID Thailand · Terra Grove Layan: residence format and advertised price per square metre · 24.08.2026
SID Thailand · Urban Scapes Layan: villas, location and advertised pricing · 24.08.2026
SID Thailand · Synchro Layan: townhouses, construction status and advertised pricing · 24.08.2026
Dot Property Awards · Dot Property Thailand Awards 2024: Best Innovative Developer Phuket award · 24.08.2026