AREA survey puts Phuket’s covered property market at B705bn

The 85% sold figure needs context

AREA counts 90,597 units worth B705.055bn across the 806 projects. Of these, 76,582 units with a stated value of B527.777bn are reported as sold, equal to roughly 85% by unit count.

A separate figure describes supply entering the market in 2026: 13,779 units worth B176.538bn. The two datasets are close enough in scale to be easily confused, but they measure different things. The larger number is the total value of all units within the projects covered by AREA, including units already sold, while B176.538bn refers to the 2026 market entry figure cited in the survey.

AREA also reports an average monthly sales rate of about 5.2% of available units and estimates that remaining stock would take around 19.2 months to clear if no additional projects were launched. That is a conditional calculation, not a promise about future absorption. Phuket continues to see new launches, and the survey itself shows that sales rates differ materially by property type.

For practical context, see How to buy property in Thailand. This development also connects with Koh Samui Q1 housing supply valued above THB53.2bn.

Resort stock shapes the market more than the island-wide average suggests

The survey classifies 40,263 units, or about 44% of the total, as resort villas and another 6,830 units, or about 8%, as resort condominiums. Together they represent about 52% of the units in the dataset and, according to AREA, roughly 80% of the total development value.

That mix is useful when interpreting Phuket-wide averages. A residential condominium aimed at year-round local demand is not competing in exactly the same market as a high-value resort villa or a holiday condominium designed for overseas and long-stay buyers. An island-wide sell-through percentage therefore says little about the resale speed, rental demand or achievable price of a particular development without more local evidence.

For a buyer or investor, the survey is most useful as a market-structure snapshot: Phuket has a large resort-oriented segment and a substantial flow of new supply. It does not establish future rental yield, capital appreciation or the liquidity of an individual unit.

One inconsistency in the district count should not be ignored

The published figures list 411 projects in Thalang, 281 in Mueang Phuket and 84 in Kathu. Those numbers add up to 776, not the stated total of 806 projects.

The available AREA material and subsequent reports repeat both the district figures and the 806-project total without explaining the 30-project gap. Thalang can still be described as the largest district in the published breakdown, but calculating exact district shares from these figures would create false precision until the discrepancy is clarified.

The wider lesson is that the AREA survey is commercial market research rather than a government transaction register. It is valuable for understanding the size and composition of the market, but project-level decisions still require current evidence on inventory, pricing, construction stage and competing supply in the specific location.