NovHonour Group
Honour Thailand is best understood as a Pattaya-based property group rather than one listed development company carrying every project on the same balance sheet. Its current corporate website is operated under Honour Asset Development Co., Ltd., which registry-derived DataForThai records as an active company incorporated on 8 May 2018. The group's projects also involve separate entities, including Honour Once Co., Ltd. for the ONCE developments and Honour Place Co., Ltd. on the official SPECTRA site. For buyers, the brand-level track record is relevant, but legal ownership, permits, payment obligations and contractual responsibility still need to be checked against the exact project company.
A company name is not a recommendation. Check the project company, contract and selected unit before reservation.
Overview
Honour Thailand is best understood as a Pattaya-based property group rather than one listed development company carrying every project on the same balance sheet. Its current corporate website is operated under Honour Asset Development Co., Ltd., which registry-derived DataForThai records as an active company incorporated on 8 May 2018. The group's projects also involve separate entities, including Honour Once Co., Ltd. for the ONCE developments and Honour Place Co., Ltd. on the official SPECTRA site. For buyers, the brand-level track record is relevant, but legal ownership, permits, payment obligations and contractual responsibility still need to be checked against the exact project company.
Track record
Honour's verifiable residential record in Pattaya reaches back at least to ONCE Pattaya. The official project site describes a 32-storey, 427-unit scheme, while current independent project databases place completion in March 2023. Thailand's ONEP environmental database links the project to Honour Once Co., Ltd. and currently lists two approved EIA reports under that project owner: ONCE Pattaya and ONCE Wongamat. The latter is the group's much larger current high-rise undertaking, with 56 storeys and 548 residential units on the official site. In 2026 Bouygues-Thai said it had been appointed construction contractor, with substructure works underway and completion targeted for 2029. Honour has also moved into low-rise housing: SPECTRA's own website identifies Honour Place Co., Ltd., while current market materials describe a 45-villa estate near Mabprachan Reservoir with completion targeted for 2027.
Segments and prices
Honour now spans more than one product and price tier. ONCE Pattaya was conceived as an urban mixed-use condominium, ONCE Wongamat sits materially higher in the market and is currently advertised on its official site from THB7.8 million, while SPECTRA Residence targets large private homes in East Pattaya, with August 2026 asking prices in current agency listings starting at about THB13.99 million and extending to roughly THB22.49 million. These are asking prices, not verified closed transactions. Comparing Honour projects therefore requires a project-level view of usable area, fit-out, parking, recurring charges, payment schedule and ownership structure rather than relying on a broad luxury label.
Geography
The group's development footprint is concentrated in Pattaya and the eastern Chon Buri market rather than spread nationally. ONCE Pattaya is in North Pattaya near Pattaya Sai 3, ONCE Wongamat sits on Pattaya–Naklua Road in the Wongamat area, and SPECTRA represents a different low-rise strategy in Pong near Mabprachan Reservoir in East Pattaya. That concentration gives Honour a clearly local operating base, but it also means there is limited publicly verified delivery history outside Pattaya compared with larger Thai developers operating across multiple provinces.
Reliability and public record
Honour Thailand is privately held, and no SET listing or group-level annual-report disclosure comparable with Thailand's major listed developers was found in the sources reviewed. That limits the buyer's ability to assess consolidated debt, cash flow and total development commitments from public information alone. There are still several verifiable anchors: Honour Asset Development Co., Ltd. has been an active registered company since 2018; ONEP confirms the active status of Honour Once Co., Ltd. and approved environmental reports for two ONCE projects; ONCE Pattaya is now represented in the market as a completed development; and Bouygues-Thai was appointed to ONCE Wongamat in 2026. FIABCI-Thai also listed Honour Once Co., Ltd. and ONCE Pattaya among award recipients in the residential condominium category. None of these points is a substitute for specific to the project legal and financial due diligence on an off-plan purchase.
What to verify
The central due-diligence issue with Honour Group is the identity of the legal entity behind the specific purchase. ONEP records Honour Once Co., Ltd. for the ONCE projects, SPECTRA's own website names Honour Place Co., Ltd., and the broader Honour website is operated under Honour Asset Development Co., Ltd.; those names should not be treated as interchangeable without documentary links. Before transferring funds, match the contract seller, registered landowner, payment recipient, permits and stated group relationship. For ONCE Wongamat, buyers should additionally reconcile actual construction progress with contractor updates, review the contractual handover date and delay remedies, and confirm foreign condominium quota and remittance requirements. SPECTRA requires a different legal review focused on individual land title, the ownership structure available to a foreign buyer, plot boundaries, estate rules and delivery of shared facilities. Any hotel-service, rental or investment-income promise should be documented as an enforceable obligation of a named counterparty rather than inferred from Honour's wider hospitality branding.
Projects in the NovAsia catalogue
This list is assembled from the project registry by the developer identifier; it is not a claim of a complete corporate portfolio.
ThailandOnce Wongamat
ThailandONCE Pattaya
ThailandSPECTRA Residence
Frequently asked questions
Is Honour Group a publicly listed developer?
No SET listing was found for Honour Thailand or Honour Asset Development Co., Ltd. The group operates privately, so buyers have less public financial disclosure than they would with a large listed Thai developer.
When was Honour Asset Development incorporated?
DataForThai records incorporation on 8 May 2018. The company was originally registered as Honour Hotel & Retail Co., Ltd. and was renamed Honour Asset Development Co., Ltd. in September 2019; the same record currently shows THB65 million of registered capital.
Does Honour have a completed residential project?
Yes. Current independent project databases list ONCE Pattaya as completed in March 2023. Its official site specifies 32 storeys and 427 units, while ONEP links the project's environmental documentation to Honour Once Co., Ltd.
What is the current status of ONCE Wongamat?
The project is under construction. Its official site states 56 storeys and 548 residential units, ONEP publishes an approved EIA record, and Bouygues-Thai said in 2026 that it had been appointed contractor with substructure works underway. The contractor's stated target completion year is 2029.
Which legal entity is associated with SPECTRA Residence?
SPECTRA's official website identifies Honour Place Co., Ltd. Registry-derived DataForThai lists it as an active company incorporated on 27 December 2018 with THB15 million of registered capital. A buyer should still verify that entity against the actual seller and registered owner of the selected plot.
What does an approved EIA tell a buyer?
It confirms that the project has passed the relevant environmental review process recorded by ONEP, but it is not a construction-completion or contract-performance guarantee. ONEP's project-owner record for Honour Once Co., Ltd. currently shows approved reports for both ONCE Pattaya and ONCE Wongamat.
Sources
Sources are named for independent checking. NovAsia does not publish outbound links.
- Honour Thailand · About Honour Thailand: business scope, management and geographic focus · 24.08.2026
- DataForThai · Honour Asset Development Co., Ltd.: incorporation, name change, status and registered capital · 24.08.2026
- ONEP Smart EIA Plus · Honour Once Co., Ltd.: registration and approved EIA records for ONCE Pattaya and ONCE Wongamat · 24.08.2026
- ONEP Smart EIA Plus · ONCE Wongamat: environmental impact assessment record · 24.08.2026
- Honour Thailand · ONCE Pattaya: official project specifications · 24.08.2026
- ONCE Wongamat / Honour Thailand · ONCE Wongamat: official project specifications and current asking price · 24.08.2026
- Bouygues-Thai Ltd. · ONCE Wongamat: Bouygues-Thai contractor appointment and 2026 construction update · 24.08.2026
- SPECTRA Residence · SPECTRA: official project website and Honour Place Co., Ltd. legal entity · 24.08.2026
- DataForThai · Honour Place Co., Ltd.: incorporation, status and registered capital · 24.08.2026
- Global Property Pattaya · SPECTRA Residence: 45 villas, asking prices and target completion · 24.08.2026
- FazWaz · ONCE Pattaya: confirmation of March 2023 completion · 24.08.2026
- FIABCI-Thai · FIABCI-Thai PRIX D'EXCELLENCE: Honour Once Co., Ltd. and ONCE Pattaya · 24.08.2026