NovHeights Holdings / CRS Star
For a buyer, the useful distinction here is between the development brand and the legal project company. Public materials commonly present Heights Holdings as the development group, while CRS Star Co., Ltd. is the entity directly attached to the Arcadia projects in Pattaya. Thailand’s official EIA database lists CRS Star Co., Ltd. as the owner of the Arcadia Millennium Tower filing and shows the company as an active legal entity under registration number 0205552022881. In an actual purchase, the seller and contracting entity matter more than the marketing label.
A company name is not a recommendation. Check the project company, contract and selected unit before reservation.
Overview
For a buyer, the useful distinction here is between the development brand and the legal project company. Public materials commonly present Heights Holdings as the development group, while CRS Star Co., Ltd. is the entity directly attached to the Arcadia projects in Pattaya. Thailand’s official EIA database lists CRS Star Co., Ltd. as the owner of the Arcadia Millennium Tower filing and shows the company as an active legal entity under registration number 0205552022881. In an actual purchase, the seller and contracting entity matter more than the marketing label.
Track record
CRS Star has a verifiable public record beyond the single project currently mapped to this developer in NovAsia. Smart EIA Plus links the company to three approved environmental filings: Arcadia Beach Resort, Arcadia Beach Continental and Arcadia Millennium Tower. The current Arcadia Properties Group page describes Millennium Tower as a 46-storey, 803-unit condominium. Public sources disagree on whether the building should be recorded as completed in 2021 or 2023, so the exact handover date for a specific unit is better established from the building and title documents rather than a marketing page.
Segments and prices
The verifiable development record is centred on Pattaya condominiums. The current Arcadia Millennium Tower unit-plan page shows one- and two-bedroom layouts from roughly 29 to 84 sq m, while the Arcadia Properties Group listing currently displays a starting price of about THB 2.9 million. That is not a stable developer-wide price band: the building is completed and available stock can include remaining developer inventory as well as resale units, so pricing varies by unit, floor, view and ownership status.
Geography
The publicly verifiable CRS Star projects are in Pattaya, Chonburi. Arcadia Millennium Tower is located in Nong Prue, Bang Lamung, around Pattaya Third Road, and the project’s own website also gives a Nong Prue address. For a buyer, this is a concentrated Pattaya track record rather than a publicly demonstrated multi-city Thai portfolio.
Reliability and public record
The useful part of the reliability picture is the documented legal and project trail. CRS Star Co., Ltd. was registered on 22 December 2009 and is shown as active in the official Smart EIA Plus database, which also records three approved project filings associated with the company. This confirms that the company exists and has a traceable development history, but it does not by itself establish current financial strength, condominium-management quality or any guarantee from Heights Holdings. Those issues need separate verification.
What to verify
For Arcadia Millennium Tower, first establish who is actually selling the unit: CRS Star, another related entity, or a private owner. Then check the unit title, any outstanding condominium-juristic-person charges, the current common-area and sinking-fund obligations, and—if the buyer is foreign—whether the specific unit can be registered within the foreign ownership quota at transfer. If the seller is developer inventory, confirm which entity still carries any post-completion warranty obligations. Because public sources disagree on the building’s completion year, use official building and unit documents rather than portal dates for the transaction record.
Frequently asked questions
Are Heights Holdings and CRS Star the same company?
Public materials show them as connected but serving different roles. Heights Holdings is used as the development-group name in project descriptions, while Smart EIA Plus and the Arcadia Millennium Tower website directly identify CRS Star Co., Ltd. as the project-linked legal entity. For a contract, rely on the exact company name and registration details rather than the brand name alone.
Does CRS Star have completed projects beyond Arcadia Millennium Tower?
Yes. Thailand’s official EIA database also links CRS Star to Arcadia Beach Resort and Arcadia Beach Continental. That gives the company a traceable multi-project Pattaya record, although the condition of a specific building, management quality and contractual performance still need to be assessed separately.
Can a foreign buyer purchase in Arcadia Millennium Tower?
A condominium can be eligible for foreign ownership under Thai rules, but that does not mean every unit is automatically transferable to a foreign buyer. Before signing, confirm the ownership status of the specific unit, available foreign quota and the remittance documentation required for registration.
Sources
Sources are named for independent checking. NovAsia does not publish outbound links.
- Office of Natural Resources and Environmental Policy and Planning (ONEP) · Smart EIA Plus — CRS Star Co., Ltd. project-owner record · 26.08.2026
- Arcadia Millennium Tower / CRS Star Co., Ltd. · Arcadia Millennium Tower — official project website · 26.08.2026
- Arcadia Properties Group · Arcadia Millennium Tower — project profile · 26.08.2026
- DataForThai · CRS Star Co., Ltd. — registration and business activity record · 26.08.2026