Serenity Resort & Residences

The resort opened in 2009. Outrigger announced a 2 April 2009 soft opening, and a December 2009 update said Phase II had been completed in November and the property was fully open. Modern resale databases frequently show December 2007 as the completion date, while PropertyHub uses 2009. For a buyer, the key point is that this is a mature operating property with no construction delivery risk, but the physical age of the residence, mechanical systems, refurbishment history and any hotel-managed fit-out should be inspected at unit level rather than inferred from a portal's year-built field.

Serenity was conceived around unusually generous resort residences. Early sales material mentioned a 126 sqm one-bedroom apartment and beachfront duplexes of about 220 sqm. Later project profiles and current resale stock add studios, large one-bedroom apartments, two-bedroom homes and penthouses. FazWaz currently shows one-bedroom units around 118.8 to 126 sqm, a 131.83 sqm two-bedroom condominium at the lower end of the asking-price range, 134 sqm two-bedroom units, and a 190 sqm two-bedroom penthouse. In a project like this, bedroom count alone is a poor shorthand for value; layout, title area, terrace or roof space, view, pool access and exact building position matter far more.

The project's defining advantage is the combination of private residential ownership and an established hospitality setting. Current and historical sources consistently describe a waterfront pool, restaurant and bar, gym and wellness facilities, reception, security and hotel management. Selina's live property site still sells stays in apartments, penthouses and villas, so the resort component is not merely a legacy feature from the original launch. For an owner this can support personal holiday use and a serviced-rental proposition, but it also creates an extra layer of due diligence around management rules, operator access, rental arrangements, common charges and what services actually attach to the specific title being purchased.

The word beachfront needs context in Rawai. Serenity sits directly on Chalong Bay, which gives the property open water views and an immediate coastal setting, but this is not the same experience as a west-coast swimming beach. The shoreline and tidal conditions around the bay are part of Rawai's character. Buyers who want a quiet waterfront base, easy access to southern Phuket and a resort atmosphere may value that setting highly. Buyers whose priority is to walk out of the condominium and swim from a broad sandy beach every day should compare the location carefully with Nai Harn, Kata, Karon or other west- and southwest-coast options.

There is active resale stock in 2026. FazWaz shows a THB 11.9 million two-bedroom condominium of 131.83 sqm under the foreign quota, updated about a month before this research. The same project inventory also includes Thai-quota units and a penthouse offered as leasehold. DDproperty has recently shown 134 sqm two-bedroom condominiums at THB 13.5 million and labels the project tenure as freehold. These are not interchangeable legal descriptions. A foreign buyer should first establish the title and quota status of the selected residence, then compare condition and pricing against other units in the project.

Developer attribution is more complicated than a single portal field suggests. Contemporary resale sources such as DDproperty name Villa Comforta Co., Ltd. as developer, and Thai corporate-data services place that company at 14 Moo 5 in Rawai with real-estate and accommodation activities. Earlier project and Outrigger material instead identifies Serenity Development Group as the developer, while a 2014 Phuket News article called Triple C the original developer and manager. We use Serenity Development Group as the historic development brand because it is named in the earliest project-era sources, but we have not found a primary document that maps the legal relationship among Serenity Development Group, Villa Comforta and Triple C. For a resale purchase, the condominium juristic records and title documents are more important than resolving the branding history in isolation.