Supalai is an established Thai property group with a long public-market record. It was incorporated on 26 June 1989 and has been listed on the Stock Exchange of Thailand under SPALI since 17 November 1993, giving buyers access to audited accounts, annual reports and exchange disclosures that are not normally available for smaller private developers. Its residential business spans detached houses, duplexes, townhouses and condominiums, while the wider group also has office-rental and hospitality activities. That level of disclosure is useful when assessing the developer, but it does not remove the need to review the specific project, contracting entity and purchase terms.
Pattaya, Phuket, Bangkok · 25 linked projects
☷ Sections 6
A company name is not a recommendation. Check the project company, contract and selected unit before reservation.
Track record
The company started with low-rise housing and later expanded into condominiums and commercial property. Its January 2026 strategy release set out plans for 28 new launches worth THB 35 billion, split between 23 low-rise developments and five condominium projects; the same release said 21 projects worth THB 35.47 billion had sold out during 2025. The breadth of the operating history is also visible in current and legacy project pages, including Supalai Parc Ekkamai–Pattanakarn in Bangkok, Supalai Mare Pattaya and Supalai Scenic Bay Condo in Phuket. These examples show continuity across both metropolitan and regional markets rather than a single-project business model.
Segments and prices
Supalai covers more than one price tier, so it is more useful to look at project-level pricing than to assign a single market segment to the brand. As checked on 24 August 2026, the developer’s website showed Supalai Parc Ekkamai–Pattanakarn in Bangkok from THB 2.09 million, Supalai Mare Pattaya from THB 1.49 million, Supalai Scenic Bay Condo in Phuket from THB 7.29 million, and detached homes at Supalai Lagoon Phuket from THB 7.59 million. These are live website reference points, not a company-wide price band or a guaranteed offer; inventory, promotions and the actual unit price can change.
Geography
Supalai’s footprint extends well beyond Bangkok. SET describes the residential business as operating across Bangkok and provincial markets, while the company’s 2026 strategy said its Thai portfolio would cover 30 provinces after further expansion into Surat Thani and Suphan Buri. Its 2025 results specifically highlighted Phuket, Chonburi and Chiang Mai as important regional markets. For a buyer, this means the developer has experience across very different demand patterns, from urban condominiums to regional low-rise housing, although each local market still needs to be judged on its own fundamentals.
Reliability and public record
Supalai offers a level of corporate transparency that is materially stronger than that of many small private developers. Documents for the 2026 annual general meeting report 2025 consolidated assets of THB 99.285 billion, total revenue of THB 24.772 billion and net profit of THB 4.015 billion, with the financial statements audited under Thai reporting requirements. Those figures help establish the scale and continuity of the operating group. They should not, however, be treated as a guarantee of completion dates, construction quality, title position or contractual performance for any individual development.
What to verify
For a Supalai purchase, the most useful due diligence is specific to the project rather than brand-level. Confirm which legal entity signs the sale agreement and which entity owns or develops the land, especially where a project company or subsidiary is involved. For an off-plan condominium, review the current permits and approvals, construction and transfer timetable, payment milestones and remedies if delivery is delayed. A foreign buyer should separately confirm the ownership route available for the chosen property type and, for a condominium, the remaining foreign-ownership quota in the relevant building. For completed units, check the physical condition, common-area fees, sinking-fund obligations, warranties and transfer documentation. On a resale, the developer’s corporate strength matters less than the title, seller authority and transaction terms for that specific unit.
Projects in the NovAsia catalogue
These are the projects currently shown in the NovAsia catalogue; the list is not a complete corporate portfolio.
Thailand
Condominium
Supalai Icon Sathorn
Bangkok
Supalai
Based on developer materialCompleted
High-rise condominium within mixed-use complex · 56 floors · 720 units
From 8,590,000 THBAvailability and price confirmed personallyFrom THB 8.59M in current public asking stock as of 29 August 2026. This is the lowest observed market anchor, not a guaranteed developer price: Supalai's current project page advertises a starting price of THB 9.19M. The selected unit, availability, seller, tenure and transaction terms need separate confirmation.
Two-tower high-rise residential condominium · 32 floors · 913 units
From 2,150,000 THBAvailability and price confirmed personallyFrom THB 2.15M in Supalai's official material dated 25 August 2026. The current project page simultaneously shows THB 2.39M, so this is a lower public anchor rather than a guaranteed available price; the selected unit, stock and terms need separate confirmation.
Two-tower high-rise residential condominium · 30 floors · 1614 units
From 2,090,000 THBAvailability and price confirmed personallyFrom THB 2.09M on Supalai’s official project page as of 29 August 2026. This is the developer’s current starting anchor; the selected unit, availability, final price and transaction terms need separate confirmation.
Low-rise residential condominium · 8 floors · 477 units
From 1,520,000 THBAvailability and price confirmed personallyFrom THB 1.52M on Supalai’s official project page as of 30 August 2026. This is an advertised entry price, not a promise that a particular unit is still available at that figure; the selected unit, final price, ownership form and remaining foreign quota need a separate check. Current FazWaz sale listings start at roughly THB 2.01M.
Completed low-rise condominium complex · 8 floors · 1414 units
From 1,650,000 THBAvailability and price confirmed personallyFrom THB 1.65M on an explicitly active FazWaz listing, checked on 1 September 2026. This is a lower market anchor for available resale stock; unit condition, availability, foreign quota status and final price need separate confirmation.
From 2,490,000 THBAvailability and price confirmed personallyFrom THB 2.49M in active resale listings as of 1 September 2026. This is a lower secondary-market anchor, not a developer price; the selected unit, condition, title position and deal terms need to be checked separately.
Three-storey townhome community · 3 floors · 93 units
From 4,200,000 THBAvailability and price confirmed personallyFrom THB 4.2M in secondary-market listings checked on 1 September 2026. This is a lower resale asking-price anchor, not a developer price; the specific house, condition, inclusions, title documents, availability and transfer terms need to be confirmed separately.
Completed high-rise residential condominium · 19 floors · 1002 units
From 3,100,000 THBAvailability and price confirmed personallyFrom THB 3.1M in current PropertyHub resale listings dated 31 August 2026. This is a lower resale-market anchor, not a developer price; the chosen unit, condition, availability, foreign quota and transaction terms need separate confirmation.
Detached houses and 3-storey townhomes · 194 units
From 3,900,000 THBAvailability and price confirmed personallyFrom THB 3.9M in active resale listings seen in August–September 2026. The lower entry point is for a townhome; detached houses are offered at higher asking prices. Availability, condition, land area, title position and final terms must be checked for the selected property.
High-rise residential condominium · 28 floors · 461 units
From 2,650,000 THBAvailability and price confirmed personallyFrom THB 2.65M on Supalai’s official project page as of 3 September 2026. This is the developer’s published lower starting point; the exact unit, availability, discounts and final terms need to be confirmed separately.
Pet-friendly low-rise residential condominium · 221 units
From 2,890,000 THBAvailability and price confirmed personallyFrom THB 2.89M on Supalai's current project showcase as checked on 5 September 2026. This is a developer-level starting anchor, not a quote for a specific unit; stock, the selected apartment, foreign-quota status, incentives and transaction terms require a fresh confirmation.
High-rise residential condominium · 32 floors · 767 units
From 2,390,000 THBAvailability and price confirmed personallyFrom THB 2.39M: that is the lowest live asking price found on PropertyHub on 3 September 2026, and the developer's current promotion shows the same figure for a one-bedroom unit. Supalai's general project-information block still displays THB 2.09M, so THB 2.39M is the more defensible current public floor, but the exact unit, availability and final price still need confirmation.
From 1,690,000 THBAvailability and price confirmed personallyFrom THB 1.69M in the live PropertyHub resale search checked on 6 September 2026. This is an asking price for a compact unit of about 27.6 sqm, not developer inventory; availability, condition, ownership quota and the final negotiated price need to be confirmed for the selected unit.
Completed high-rise residential condominium · 35 floors · 1154 units
From 1,490,000 THBAvailability and price confirmed personallyFrom THB 1.49M in visible resale listings as of 7 September 2026. This is a lower secondary-market anchor, not a single project price: the selected unit, its condition, foreign-quota status and transfer terms need to be checked separately.
Urban mid-rise condominium · 15 floors · 518 units
From 1,990,000 THBAvailability and price confirmed personallyFrom THB 1.99M based on a PropertyHub resale listing refreshed on 1 September 2026. This is a lower secondary-market anchor, not a developer price; availability, condition, tenure and final terms need to be confirmed for the selected unit.
High-rise residential condominium complex · 33 floors · 828 units
From 2,600,000 THBAvailability and price confirmed personallyFrom THB 2.6M based on a current DDproperty resale listing posted on 16 August 2026 and still reflected in the project's asking-price range when checked on 7 September 2026. This is a lower secondary-market anchor, not a developer price; availability, condition, ownership status and the final negotiated price must be checked for the selected unit.
Urban high-rise condominium · 15 floors · 504 units
From 2,190,000 THBAvailability and price confirmed personallyFrom THB 2.19M in a current PropertyHub resale listing updated on 5 September 2026. This is a lower asking-price anchor among listings we could verify; the selected unit, condition, availability and foreign-quota eligibility need a separate check.
2-storey detached house community · 2 floors · 225 units
From 6,500,000 THBAvailability and price confirmed personallyFrom THB 6.5M in active DDproperty listings checked on 9 September 2026. This is a lower resale-market anchor, not a developer price; the specific house, availability, condition, title and transaction terms need separate confirmation.
From 2,090,000 THBAvailability and price confirmed personallyFrom THB 2.09M in DDproperty listings checked on 13 September 2026. This is a lower resale-market anchor rather than a fixed project price; the specific unit, condition, ownership form, availability and transaction terms need to be checked separately.
Townhouse, semi-detached and detached house community · 2 floors · 194 units
From 3,490,000 THBAvailability and price confirmed personallyFrom THB 3.49M in an active owner listing checked on 16 September 2026. This is the lowest resale asking-price anchor found, not a project price list; price, availability, condition, included items and the legal transaction structure must be verified for the selected home.
From 1,790,000 THBAvailability and price confirmed personallyFrom THB 1.79M on Supalai’s official project page as of 19 August 2026. This is the developer’s current entry-price reference; the exact unit, availability, ownership form, incentives and payment terms need to be confirmed separately.
Villa-style low-rise condominium · 3 floors · 18 units
From 6,990,000 THBAvailability and price confirmed personallyFrom THB 6.99M on Supalai’s Thai project page as checked on 19 Aug 2026. The English version of the same official page still shows THB 7.29M; live unit availability and pricing need confirmation before reservation.
From 2,590,000 THBAvailability and price confirmed personallyFrom THB 2.59M on Supalai’s current public project listing checked on 22 August 2026. This is a live starting anchor rather than a price for every apartment; the exact unit, availability, ownership route and contract price need to be confirmed separately.
From 1,390,000 THBAvailability and price confirmed personallyFrom THB 1.39M on Supalai’s official project page as of 25 August 2026. This is the project’s advertised starting anchor; the exact unit, availability and final terms need separate confirmation.
Townhome, semi-detached and detached house community
From 3,390,000 THBAvailability and price confirmed personallyFrom THB 3.39M on Supalai’s current project page as of 26 Aug 2026. This is the project entry price, not the price of every house: live listings for individual completed homes are materially higher. The exact home type, plot, specification, availability and final price need to be confirmed separately.
Yes. Supalai Public Company Limited trades on the Stock Exchange of Thailand under the ticker SPALI. SET lists 17 November 1993 as the company’s listing date.
Does Supalai only build condominiums?
No. Its official business description covers detached houses, duplexes, townhouses and condominiums. The wider group also operates office-rental and hotel businesses.
How broad is Supalai’s geographic reach?
The company’s 2026 strategy said its Thai project footprint would cover 30 provinces. Public materials specifically reference Bangkok, Phuket, Chonburi and Chiang Mai, with further expansion into Surat Thani and Suphan Buri.
Does Supalai’s listed status make a purchase automatically safe?
No. Listing and audited disclosures provide useful evidence about the corporate group, but they do not replace checks on the contract, project entity, title and approvals, handover timetable and the exact unit being purchased.
Sources
Sources are named for independent checking. NovAsia does not publish outbound links.
The Stock Exchange of Thailand · SPALI Factsheet — Stock Exchange of Thailand · 24.08.2026
Supalai Public Company Limited · Supalai — History · 24.08.2026
Supalai Investor Relations · Form 56-1 One Report 2025 · 24.08.2026
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